Case Study 1
๐ ๐ซ๐จ๐ฆ $๐๐ ๐ญ๐จ $๐๐๐: ๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐ฎ๐ญ๐๐จ๐ฆ๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐๐ฎ๐๐ ๐๐ญ๐ข๐ง๐
๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ: how a Google Ads campaign performed during two different time periods: March 1 to May 31, 2024, and June 1 to August 31, 2024. The goal of the campaign was to get as many conversions (Form Submits and Calls) as possible while keeping the costs low.
๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ:
1) March 1 – May 31, 2024:
Total Clicks: 379
Total Conversions: 24
Cost per Conversion: $128
Total Cost: $3,080
During this time, the campaign got 379 clicks, which means 379 people clicked on the ads. Out of these, 24 people completed the desired action (like making a purchase). Each conversion cost $128 on average, and the total amount spent was $3,080.
2) June 1 – August 31, 2024:
Total Clicks: 56,800
Total Conversions: 1,050
Cost per Conversion: $71.22
Total Cost: $74,500
In this period, the campaign did much better, with 56,800 clicks and 1,050 conversions. The cost per conversion dropped to $71.22, meaning it was cheaper to get each conversion. The total spending was higher at $74,500.
๐๐ก๐๐ญ ๐๐ ๐๐๐๐ซ๐ง๐๐:
๐๐จ๐ซ๐ ๐๐ฅ๐ข๐๐ค๐ฌ: The campaign got a lot more clicks in the second period (56,800 vs. 379).
๐๐จ๐ซ๐ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง๐ฌ: The number of conversions also went up from 24 to 1,050.
๐๐จ๐ฐ๐๐ซ ๐๐จ๐ฌ๐ญ ๐ฉ๐๐ซ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง: The cost to get each conversion dropped from $128 to $71.22, which is a good improvement.
๐๐ข๐ ๐ก๐๐ซ ๐๐ฎ๐๐ ๐๐ญ: The campaign spent more money in the second period, which helped it reach more people and get better results.
๐๐๐ข๐ฅ๐ฒ ๐๐ก๐๐ง๐ ๐๐ฌ: The number of clicks and conversions varied a lot from day to day in the second period, showing that the ads were sometimes more effective than other times.
๐๐๐๐จ๐ฆ๐ฆ๐๐ง๐๐๐ญ๐ข๐จ๐ง๐ฌ:
๐๐๐๐ฉ ๐๐จ๐ฐ๐๐ซ๐ข๐ง๐ ๐๐จ๐ฌ๐ญ๐ฌ: Even though the cost per conversion got better, thereโs still room to make it cheaper. Try different ads and targeting options to see what works best.
๐๐ฌ๐ ๐ ๐๐ข๐ ๐ ๐๐ซ ๐๐ฎ๐๐ ๐๐ญ: Spending more money helped the campaign do better. Consider keeping or even increasing the budget to continue seeing good results.
๐ ๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐๐ก๐๐ญ ๐๐จ๐ซ๐ค๐ฌ: Look at which ads performed best and focus on those. Stop using ads that arenโt working well.
๐๐ง๐จ๐ฐ ๐๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐: Keep refining who youโre targeting with your ads. The better you know your audience, the more successful your ads will be.
๐๐จ๐ง๐๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง:
The Google Ads campaign improved a lot from March to August 2024. There were more clicks, more conversions, and a lower cost per conversion. By continuing to optimize the campaign and spending wisely, the results could get even better in the future.
Before
After
