Case Study 2

𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐂𝐥𝐞𝐚𝐧𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐬 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬

𝐁𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝

A cleaning company wanted to get more people interested in their new housing project. They decided to use Google Ads to find potential buyers and turn them into leads.

𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬

We faced the following challenges:

𝐒𝐭𝐚𝐲𝐢𝐧𝐠 𝐨𝐧 𝐁𝐮𝐝𝐠𝐞𝐭: The goal was to get as many leads as possible without spending too much money.

𝐑𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐏𝐞𝐨𝐩𝐥𝐞: The ads needed to be shown to people who were actually looking to clean carpets and rugs.

𝐒𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐮𝐭: There was a lot of competition from other cleaning companies.

𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬

𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐋𝐞𝐚𝐝𝐬: Attract people who might be interested in clean carpets and rugs.

𝐒𝐩𝐞𝐧𝐝 𝐖𝐢𝐬𝐞𝐥𝐲: Keep the cost per lead low to stay within the budget.

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐂𝐥𝐢𝐜𝐤𝐬: Get more people to click on the ads and visit the website.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐄𝐱𝐞𝐜𝐮𝐭𝐞𝐝

To achieve these goals, a detailed plan was put in place:

𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: The ads were shown to people who matched the ideal buyer profile, such as those aged 30-50 and living in areas near the project.

𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬 𝐚𝐧𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫: The ads targeted people who had shown interest in cleaning carpets and rugs, and visited related websites.

𝐇𝐢𝐠𝐡-𝐈𝐧𝐭𝐞𝐧𝐭 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: The campaign used specific phrases to attract serious buyers.

𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Words like “cleaning products” or “cleaning machine” were excluded to avoid wasting money on clicks that wouldn’t lead to sales.

𝐂𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐒𝐭𝐫𝐨𝐧𝐠 𝐌𝐞𝐬𝐬𝐚𝐠𝐞𝐬: The ads highlighted the benefits.

𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐕𝐢𝐬𝐮𝐚𝐥𝐬: High-quality images of the before and after clean were used to catch the eye of potential buyers.

𝐂𝐚𝐥𝐥𝐨𝐮𝐭𝐬: Short, attention-grabbing phrases like “reasonable prices” were included to make the ads more appealing.

𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠: The campaign used automated bidding to get the most conversions at the best price.

𝐀𝐝 𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐢𝐧𝐠: Ads were shown more often during times when people were most likely to search.

𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: The campaign’s performance was closely monitored, and changes were made to improve results as needed.

𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬: Ads that didn’t perform well were paused, and successful ones were given more budget.

𝐑𝐞𝐬𝐮𝐥𝐭𝐬

𝐂𝐥𝐢𝐜𝐤𝐬: 283 people clicked on the ads, showing strong interest.

𝐋𝐞𝐚𝐝𝐬: 146 of these clicks turned into leads, meaning people were seriously considering buying.

𝐂𝐨𝐬𝐭 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲: Each lead cost $6.81, which was a good use of the budget.

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