Case study 3
๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐๐๐๐๐ฌ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง ๐ ๐ซ๐จ๐ฆ ๐ ๐๐๐๐๐ฌ ๐ ๐๐๐๐ค ๐ญ๐จ ๐ ๐๐๐๐๐ฌ ๐ ๐๐๐ฒ ๐ข๐ง ๐๐ฎ๐ฌ๐ญ ๐ ๐๐๐ฒ๐ฌ
Our client, an floor cleaning business, was struggling with their Google Ads campaign. Initially, the client was generating only seven leads per week with a high cost per conversion of $313. This inefficiency was not sustainable and resulted in a significant financial drain.
๐๐๐ฃ๐๐๐ญ๐ข๐ฏ๐
The primary goal was to significantly increase the number of daily leads while reducing the cost per conversion, thereby improving overall ROI and ensuring sustainable growth for the client.
๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐๐ง๐ ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง
To address these challenges, we undertook a comprehensive optimization of the Google Ads campaign. The key steps included:
๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง: We conducted thorough keyword research to identify high-performing and relevant keywords. We also implemented negative keywords to eliminate irrelevant traffic.
๐๐ ๐๐จ๐ฉ๐ฒ ๐๐ฆ๐ฉ๐ซ๐จ๐ฏ๐๐ฆ๐๐ง๐ญ: We revised the ad copies to make them more compelling and aligned with the target audienceโs search intent.
๐๐ข๐ ๐๐๐ฃ๐ฎ๐ฌ๐ญ๐ฆ๐๐ง๐ญ๐ฌ: We adjusted the bids to focus on the most profitable keywords and reduce spending on underperforming ones.
๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ : We refined audience targeting to reach more potential customers who were likely to convert.
๐๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ
Within just three days of implementing these optimizations, the campaign showed remarkable improvements:
๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐๐๐๐ฌ ๐๐จ๐ฅ๐ฎ๐ฆ๐: The leads volume increased from 7 leads per week to 6 leads per day.
๐๐๐๐ฎ๐๐๐ ๐๐จ๐ฌ๐ญ ๐ฉ๐๐ซ ๐๐จ๐ง๐ฏ๐๐ซ๐ฌ๐ข๐จ๐ง: The cost per conversion dropped significantly from $313 to $63.
๐๐จ๐ฌ๐ญ ๐๐๐ฏ๐ข๐ง๐ ๐ฌ: The client was able to stop the financial bleeding and save approximately $717 per month.
๐๐จ๐ง๐๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง
This case study demonstrates the profound impact of a well-optimized Google Ads campaign. By implementing strategic changes in keyword selection, ad copy, bid adjustments and audience targeting, I transformed a struggling campaign into a highly efficient and profitable one. The client now enjoys increased leads and reduced costs, highlighting the effectiveness of our optimization strategies.
๐๐จ๐ง’๐ญ ๐ฅ๐๐ญ ๐ข๐ง๐๐๐๐ข๐๐ข๐๐ง๐๐ข๐๐ฌ ๐๐ซ๐๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ ๐๐ญ. ๐๐๐ซ๐ญ๐ง๐๐ซ ๐ฐ๐ข๐ญ๐ก ๐ฎ๐ฌ ๐ญ๐จ ๐ฎ๐ง๐ฅ๐จ๐๐ค ๐ญ๐ก๐ ๐๐ฎ๐ฅ๐ฅ ๐ฉ๐จ๐ญ๐๐ง๐ญ๐ข๐๐ฅ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐จ๐ ๐ฅ๐ ๐๐๐ฌ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง๐ฌ. ๐๐จ๐ง๐ญ๐๐๐ญ ๐ฎ๐ฌ ๐ญ๐จ๐๐๐ฒ ๐ญ๐จ ๐ฌ๐ญ๐๐ซ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐ญ๐จ๐ฐ๐๐ซ๐ ๐ฆ๐จ๐ซ๐ ๐๐๐๐ข๐๐ข๐๐ง๐ญ ๐๐ง๐ ๐ฉ๐ซ๐จ๐๐ข๐ญ๐๐๐ฅ๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ . ๐๐๐ญ’๐ฌ ๐ฐ๐จ๐ซ๐ค ๐ญ๐จ๐ ๐๐ญ๐ก๐๐ซ ๐ญ๐จ ๐๐๐ก๐ข๐๐ฏ๐ ๐ซ๐๐ฆ๐๐ซ๐ค๐๐๐ฅ๐ ๐ซ๐๐ฌ๐ฎ๐ฅ๐ญ๐ฌ ๐๐ง๐ ๐๐ซ๐ข๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐จ๐ซ๐ฐ๐๐ซ๐!
